Publisher’s note
In this issue, we launch a new yearlong series: “The future of.” We will explore the plans and projects of our Region one city at a time.
Troy Linker
Viewpoint: Shrinking workforce here to stay
Publisher Troy Linker says time is now for all industries to rethink hiring strategies as the workforce continues to shrink, making it difficult to find qualified workers.
2020 Best of Business
Best of Northwest Indiana Business and Greater South Bend/Michiana Business Awards • More than 100 businesses were recognized in 51 award categories.
Talented developments
Regardless of industry, all organizations need people Without people, no business would exist. Ultimately, people are the consumers of every product and service, including the most obscure technology. Even in business-to-business sales, people make decisions about what to purchase and when. All successful companies revolve around human needs and the humans who deliver the products …
Strategy first
Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., …
Taking stock
Recognizing excellence in Region’s thriving business community Each spring the magazine is honored to shine a light on many of the outstanding businesses in our Region with our Best of Business awards. Too often we only notice what isn’t working or what could be better in our Region. It is important to be self-aware and …
Igniting our innovation in 2019
More ways to share local business stories The mission of Northwest Indiana Business Magazine from its founding in 1991 has been to publish stories about people and ideas that inform, inspire, challenge and educate local business and community leaders. We want to help them improve their businesses, the local economy and the quality of life …