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HAMMOND – For the second time in the past four years, Purdue University Calumet marketing and communication students have placed first in district competition of the National Student Advertising Competition to earn a berth in the national finals.
A team of five students, taught and mentored by Advertising and Marketing Instructor Matt Hanson, placed first in one of two District 6 competition tracks, which attracted 19 college and university teams from Indiana, Illinois and Michigan earlier this month.
Autumn Cueller of Crown Point, Tristen Comegys of Chesterton, Celina Lewis of Hobart, Vincent Benjamin Lopez of Hammond and Julie Yarusinsky of Hammond comprise the Purdue Calumet student team.
“The talent and drive of our students never cease to amaze me,” Hanson said. “Purdue Calumet is one of only two schools from our district to qualify for the national finals three of the last four years.” Finals of the national competition will be held June 5-8 in Phoenix.
Organized by the American Advertising Federation and sponsored this year by Glidden paint, the competition has called for participating teams to develop a $10 million advertising campaign for Glidden to increase customer awareness and drive purchasing behavior among Glidden products available at more than 3,200 Wal-Mart stores nationally.
