Define ideal prospects, key points of differentiation before committing to specific marketing tactics Marketing can feel like throwing a dart at a dartboard. You rarely hit a bull’s-eye, even a slight miss can dramatically impact your score, and too often, your throw misses the board entirely. Implementing marketing tactics like social, email, ads, sponsorships, etc., …
Learn about people, companies making difference at work and in their communities Accounting Brandon Underwood of St. John recently passed the exam to earn his certified public accountant designation. Underwood, a staff accountant for almost four years at McMahon and Associates in Munster, is a graduate of Purdue University Calumet. Emily Vargo, a certified public …
Hammond’s Digital Crossroads in line to meet rising demand for data storage Transformational. Thomas Dakich likes to use this one word to describe the Digital Crossroads Lake Michigan data center in Hammond. Coincidentally—yet symbolically—it is being built on property once housing the coal-fueled State Line Generating Plant, possibly the largest polluter of its time in …
Statistics show demands for commercial space stable for Northwest, North Central Indiana Demand for commercial space is on the rise in Northwest and North Central Indiana as developers and businesses recognize the Region as a cost-effective gateway into the Chicago-area market. While Northwest and North Central Indiana might not be experiencing the type of growth …
Private industry, government work together to bring broadband to more Hoosiers In rural America, it’s often a case of “the haves” and “have nots” when it comes to high-speed internet service—and Indiana is no exception. Rural areas have been largely left out when it comes to building or improving fiber networks. Federal, state and private …
National park status for Indiana Dunes puts Region’s lakeshore in elite group A familiar place has a new name. The Indiana Dunes National Lakeshore officially became the Indiana Dunes National Park, making it the 61st park to receive national status. Legislation to change the name was introduced by U.S. Rep. Pete Visclosky and signed into …
Industry leaders offer insight on how to build customer base with targeted online content Staying social through content creation, remaining responsive, audience identification and analytical-based ads remains a significant component of marketing for businesses of all sizes, experts say. “Social media is not just important, it’s the largest piece of the puzzle right now especially …
Setting special events apart takes time and planning and continual improvement, organizers say If this year is anything like the past 24, thousands of people will descend on downtown Whiting over three days in late July. They will devour Eastern European food, imbibe some brews or wine, watch a parade and take part in a …
Valparaiso Inn Bed and Breakfast offers guests 130-year historical perspective A stroll in Valparaiso’s historic Washington Street District in 2012 led couple James Berman and Lizbeth Bryant down a path they never expected. The Mother’s Day walk was the inspiration for eventually buying a 130-year-old three-story mansion. The eight-bedroom landmark residence built at the turn …
Symphony’s free summer concerts The 13th annual South Shore Summer Music Festival will feature free concerts by the Northwest Indiana Symphony Orchestra during July and August in six communities across the Region. The series opens July 20 at the Town Complex Grounds in Cedar Lake. On July 27, the symphony heads to Crown Point for …
