Women in Business Archives • Page 8 of 9 • Northwest Indiana Business Magazine

Catching the Fever

WNBA’s reigning champs reach out to find fans. by Rick A. Richards The Women’s National Basketball Association is filled with remarkable athletes–the best in the world at what they do–and stellar competition. But when it comes to player salaries, television viewers and marketing prowess, the WNBA lags far behind the NBA. Julie Graue, vice president …

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Women Making Business Work

The success stories of five local executives and owners. by Shari Held More than 10 million U.S. firms are owned by women. And those numbers are anticipated to increase this year. In a recent national survey of women business owners (conducted by Web.com and the National Association of Women Business Owners) 85 percent surveyed anticipate …

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Tech WOW or Tech NO?

It’s not easy assessing job applicants’ technology know-how. by Keith Kirkpatrick Robert needed his next hire to be solid in technology. When he interviewed Angela, he asked, “How good are you with computers?” She responded, “Great,” and explained that she had shot a few videos and posted them on YouTube. Besides, she had the usual …

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Executive Gift Guide

There’s nothing quite like the holiday season. It’s the time of year when we show our thanks to all those people–significant others, family, friends, colleagues and employees–who make our lives more enjoyable and a little easier. Some people thrive on the challenge of getting everyone on their list the “perfect” gift, while others go blank …

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A Musical Season

Holiday Pops concert and “Miss Saigon.” by John Cain The symphony will present the annual Holiday Pops Concert one month later on Thursday, Dec. 6, at 7:30 p.m. at the Star Plaza Theatre. This South Shore holiday tradition features the orchestra and chorus as they get into the spirit of the season with familiar favorites …

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Vote for the Best of Business

Click here to vote for the Best of Northwest Indiana Business or the Best of Greater South Bend/Michiana. http://www.surveymonkey.com/s/BestOfNWIBQ_2013

Share of Mind

Effective branding can help you boost this important metric. In boardrooms across the nation, CEOs and their teams discuss the metrics of success. A key measure often analyzed is Share of Wallet, the percentage consumers spend on you vs. your competitors. Rarely discussed, though, is Share of Mind. It is an easy metric to determine …

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Business World Taking Notice

Women business leaders are taking a proactive approach to educating themselves on the financial requirements, bid process and political aspects of business developments. Women business owners are a unique breed-with characteristics that are both consistent and contradictory-and the business world is taking notice. On one hand, they may be strong and courageous in negotiating a …

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